Public service media is confronted with a decreasing usage among young audiences and a general decline in the use of linear programming. Even though young audiences have been socialised by linear media offerings and with public service media in particular, their media usage displays a mixture of old and new patterns and on-demand media repertoires. In an increasingly digitized and networked society the general valuation of public service media plays an important role to select and retain those media choices. This chapter explores young people’s perceptions and valuation of public service media in Austria based on semi-structured qualitative interviews and on a quantitative online survey in an experimental design focussing on monetary valuation. The results suggest that it is a matter of more and clear information about the benefit of public service media when compared to private competitors. Trying to refrain from political and economic influences to ensure journalistic autonomy would improve the valuation of public service media for young audiences.