Parents sharing happy family moments on their Facebook or Instagram profiles, and thus publish private scenes of their children’s lives to an extended personal networked public (so called sharenting) have been a huge issue in recent times. The chapter presents findings of a national funded research project at the University of Basel with the title Picturing Family in the Social Web. Central aspects of the chapter are: What kind of risks do parents see when sharing pictures of their children in online environments? How do they deal with those risks and arousing ambivalences? In what ways are social norms affected and adapted in parental peer groups? And what kind of new photo practices do emerge as a consequence? Furthermore, a family online photo guide will be introduced, which supports families in discussing these issues.