One of the core values of public service media (PSM) as described by the European Broadcast Union is innovation. While innovation is usually written as an important contribution to society by public service broadcasting, there are only a few studies that examine how public service broadcasting organisations practice innovation management. This chapter uses a case study of the Swiss public broadcaster SRF to examine the ways in which innovation management has been practised in this organisation. Results show that SRF was able to foster innovation in terms of products, technology, and processes despite organisational inertia and various setbacks. These experiences of transforming the organisation in the direction of an innovation-promoting PSM might be its main contribution to society.