The public value tests that are used to approve the new services of public service broadcasters must include a public consultation open to all stakeholders. However, these consultations have not been studied from a comparative perspective. In this chapter, we approach the participation of citizens and civil society in these public consultations from the point of view of multistakeholderism practices in media policy-making and structural participation in media governance. Our research design is focused on the cases of the UK, Ireland, Germany, and Austria and relies on document analysis to study how their respective public consultations have been implemented and which level of participations they have achieved. The results allow us to conclude that ex ante tests can hardly achieve citizen participation through their public consultations, and thus constitute a missed opportunity for public service media organisations to enhance their contribution to society by opening their decision-making structures to structural participation.