This unique study, for the first time, explores the relative importance of 8 × 2 types of media innovations in the newspaper industry, based on empirical data postpandemic, from a survey of over 100 Norwegian newspaper executives (i.e., editorsin-chief, managing directors, and publishers). In the aftermath of the Covid-19 crisis, newspaper leaders did not want to make any dramatic changes; rather, they prioritised incremental change. Improving market positions, the products and services, and the existing revenue streams were top priorities. This was not the time to redefine either the concept of newspapers or the genres of journalism. While radical change was not at the top of the agenda, some indications of a willingness to experiment were identified.