The purpose of the Nordic Tourism Plan 2025–2030 is to strengthen Nordic tourism cooperation and support and facilitate growth in the tourism industry in the region. The Nordic Tourism Plan is a strategic document which is aligned with and supports the overall strategy for Nordic cooperation in the business sector and the objectives of Vision 2030. Activities carried out as part of the plan should complement national tourism strategies and provide Nordic added value. The Nordic Tourism Working Group (NTWG) was formally established in 2019 to oversee implementation of the Nordic Tourism Plan.