Nicotine is a toxic and highly addictive substance found in cigarettes and other tobacco products. In recent years, new nicotine products without tobacco, such as e-cigarettes and nicotine pouches, have entered the market, appealing particularly to children and young people.

As children and young people are especially vulnerable to the harmful effects of nicotine, it is critically important to protect them from becoming addicted to nicotine, regardless of the product. The use of nicotine products pose a threat to both individual health and public health.

The report Use of nicotine products among youth in the Nordic and Baltic countries provides an overview of the trends in nicotine product use among youth, as well as regulatory developments from 2018 to 2024 in Denmark, Finland, Iceland, Norway, Sweden and Estonia, Latvia and Lithuania.

The findings of the report underline the importance of continued strategic political focus on this topic – both within and between countries. Harmonising regulations across the Nordic and Baltic countries could help secure a more unified and proactive approach in preventing the use of new nicotine products among youth.