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Public service media and entertainment: The challenge of engaging younger audiences
Westminster School of Media and Communication, University of Westminster, United Kingdom.ORCID iD: 0000-0002-8845-2030
Department of Culture, Media and Creative Industries, King’s College London, UK.ORCID iD: 0000-0002-7453-8570
School of Languages, Cultures and Linguistics, University College Dublin, Ireland .ORCID iD: 0000-0001-5915-2955
Department of Culture, Media and Creative Industries, King’s College London, UK.ORCID iD: 0000-0003-3436-741X
Responsible organisation
2026 (English)In: Digital Media Shadowing Democracy: Technology, Communication, and Power / [ed] A. Balčytienė, P. Bajomi-Lázár, & H. Sousa, Nordicom, University of Gothenburg , 2026, p. 127-148Chapter in book (Refereed)
Abstract [en]

In a world dominated by digital platforms, this chapter examines the ongoing role of legacy public service media (PSM), originally designed to promote the common good and societal cohesion through information, education, and entertainment. Focusing on younger audiences and PSM’s contribution to screen entertainment, we highlight clear shifts among younger audiences in Europe regarding favoured platforms (global streaming services), genres (scripted over non-scripted), country-of-origin preferences (US rather than domestic shows), language settings (watching more in English), and discovery methods (platform algorithms and social media). These shifts render PSM content less visible, as global streamers increasingly become the default gateway to screen content. When encountered, domestic content is often perceived by young people as less relevant and of lower quality. Such perceptions circulate and tend to become self-reinforcing. Understanding young audience perceptions of domestic shortcomings offers insights into how PSM might better engage younger audiences despite platformisation, so that entertainment and fiction continue to serve as “a central reference point of knowledge and shared emotions in a fragmented society” (Biltereyst, 2004: 343).

Place, publisher, year, edition, pages
Nordicom, University of Gothenburg , 2026. p. 127-148
Keywords [en]
cultural proximity, public service media, social media, video streaming, video-on-demand
National Category
Media and Communication Studies
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-13755DOI: 10.48335/9789189864290-7OAI: oai:DiVA.org:norden-13755DiVA, id: diva2:2058048
Note

The research from Screen Encounters with Britain was supported by the Arts and Humanities Research Council [grant number AH/W000113/1], part of UK Research and Innovation (UKRI).

Available from: 2026-05-12 Created: 2026-05-06

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CiteExportLink to record
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Citation style
  • apa
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