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Competitiveness and artificial intelligence in the EU’s future strategy
Media and Communication Studies, University of Helsinki, Finland; Department of Public Communications, Faculty of Political Science and Diplomacy and Vytautas Kavolis Transdisciplinary Research Institute, Vytautas Magnus University, Lithuania.ORCID iD: 0000-0001-6617-6373
Communication and Media Research Institute, University of Westminster, UK.ORCID iD: 0000-0001-9177-8667
Responsible organisation
2026 (English)In: Digital Media Shadowing Democracy: Technology, Communication, and Power / [ed] A. Balčytienė, P. Bajomi-Lázár, & H. Sousa, Nordicom, University of Gothenburg , 2026, p. 239-258Chapter in book (Refereed)
Abstract [en]

In this chapter, we focus on the latest EU high-level reports that aim to address the role of artificial intelligence (AI) in promoting European competitiveness and upholding European values. Published before the current European Commission’s appointment, the reports offer substantial guidelines for the upcoming EU policies. We concentrate on the Draghi report and discuss the Letta and Niinistö reports, all of which develop the political plans of the President of the European Commission presented in July 2024. The chapter provides a critical assessessment of their assumptions and solutions, and we develop three main arguments. One, the reports endorse techno-solutionism, portraying AI as the latest driver for growth and competitiveness; however, this clashes with the EU’s aim to strengthen European values. Two, they focus on the EU, the US, and China, ignoring the broader global context. Three, they portray the EU as a single entity, disregarding the internal dynamics and what the proposed strategies will mean for smaller member states.

Place, publisher, year, edition, pages
Nordicom, University of Gothenburg , 2026. p. 239-258
Keywords [en]
European values, artificial intelligence, EU digital strategy, Draghi report, EU Artificial Intelligence Act
National Category
Media and Communication Studies
Research subject
Media
Identifiers
URN: urn:nbn:se:norden:org:diva-13760DOI: 10.48335/9789189864290-12OAI: oai:DiVA.org:norden-13760DiVA, id: diva2:2058069
Available from: 2026-05-12 Created: 2026-05-06 Last updated: 2026-04-22

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CiteExportLink to record
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Citation style
  • apa
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Output format
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