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Strategy for International Branding of the Nordic Region 2019-2021
Responsible organisation
2019 (English)Other (Other (popular science, discussion, etc.))
Abstract [en]

The Nordic region is attractive. For a long time, the Nordic region has been attracting international recognition, thanks to unique achievements in cuisine, design, films, music and literature. We find success stories like these in all the Nordic countries, and many of them have a common Nordic format – a Nordic trademark.

However, the Nordic region first started to distinguish itself on the international stage in the aftermath of the financial crisis. It showed that the Nordic welfare and political model was once again capable of renewing itself. Countries around the world then began to discuss whether our model could serve as a possible buffering and stabilizing factor in an increasingly uncertain global economy.

We in the Nordic region are also facing a number of serious challenges. We are far from perfect, but it is perhaps this imperfection that makes us fascinating.

Place, publisher, year, pages
Copenhagen: Nordisk Ministerråd, 2019. , p. 42
Series
PolitikNord ; 2019:709
National Category
Social Sciences
Research subject
Nordic Solutions; Facts about the Nordic Region; Sustainable development; Democracy; Northern Dimension; Business; Innovation; Tourism; Media; Branding
Identifiers
URN: urn:nbn:se:norden:org:diva-5433DOI: 10.6027/PN2019-709ISBN: 978-92-893-5983-2 (print)ISBN: 978-92-893-5984-9 (electronic)ISBN: 978-92-893-5985-6 (electronic)OAI: oai:DiVA.org:norden-5433DiVA, id: diva2:1279355
Available from: 2019-01-16 Created: 2019-01-16 Last updated: 2019-02-25

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Publisher's full textStrategi for international profilering og positionering af Norden 2019-2021
Social Sciences

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf