Drawing on 21 interviews with political and media elites, this chapter argues that political executive-media relationships in Finland are characterised by a system of interdependence between politicians and journalists. Political advisors play a central role, while the civil servant media staff seek to maintain a neutral position. One distinct feature of the Finnish system is a high degree of access to political sources. Alongside this openness, there is a culture of informal interaction, as the management of pre-public information is crucial for politicians, journalists and civil servants. Relationships between journalists and political sources are generally good, with both sides describing a shift towards more professional and ethical conduct. Occasional antagonisms do arise nonetheless, with essentially each prime minister having phases of poor media relations at some point. While social media allows politicians to bypass the media, it is still far from surpassing the importance of traditional media coverage.